We all know that planned interactions are important for all businesses and organisations. Whether this is a staff incentive, a training event, a board meeting, or a quarterly sales conference, many of these ‘events’ – formal and less formal – form the bedrock of an organisation’s culture which sets the tone for communication, collaboration and innovation.
In the last 10 – 15 years technology has moved on at an unbelievably rapid pace. ‘The Four’ – Google, Amazon, Facebook and Apple – have changed how we operate in person, online and in life in general, forever. (The book – by Scott Calloway – is an excellent read if you’ve not
yet read this we urge you to.)
Virtual experiences and digitisation are thoroughly ingrained in our ways of doing things. But, how can business leaders use virtual experiences to help their businesses grow? Here we take a look at some of the main areas.
Improve communication across multiple locations.
The digital age has allowed us to connect people and organisations easily, quickly and regardless of geography. Virtual experiences (and virtual events) allow staff in a global or multi-national organisation to connect and form relationships without having to travel.
This may be one to one, or one to many, and there are huge possibilities to improve communication, speed up communication and ‘get stuff done’ quickly, and collaboratively. (Does anyone remember the fax machine?! Things really have moved on!)
Improve organisational agility.
The ‘agile’ methodology is well recognised in software development, but is also now a well- considered way of improving project based outcomes and departmental collaboration.
Consider an organisation that requires input from multiple stakeholders and departments to see an idea go from concept to fruition. This process can be complex and longwinded. The capabilities of virtual experiences are now so sophisticated and allow these types of important (and interactive) discussions to take place quickly, and from a range of locations and across time zones. These technologies can support activities from daily scrums to product development and experience testing which offers organisations real opportunity to get products to market more quickly, beat the competition, and increase sales or profitability. (New to ‘the agile methodology’ ? Read more here.)
Implement powerful education, training & recruitment programmes.
It goes without saying that for a business to succeed and grow, it requires the best talent and succession planning. Both the recruitment process and staff training and development programmes are hugely important in the biggest and most innovative companies, as well as in the smallest most quickly advancing and creative start ups. Training and education is a huge part of this and excellent training and education programmes can be delivered using virtual experiences, augmented reality and everything that comes with a virtual platform. Analytics and data capture available at virtual events and through virtual experiences gives organisers insight and metrics. This data can be used to not only make the training as effective as possible, but also to provide staff lead insight and competitive advantage. Inducting new staff is often a complex and time heavy process. Virtual experiences can allow new recruits training and immersive experiences of various areas of a business and contact with key individuals using live content, and content that has been recorded previously.
Collaboration, internal communication & company culture.
According to Forbes “One of the biggest challenges of being a leader is communicating effectively with a variety of stakeholders.” Internal communication (or should we say lack of internal communication) can be a big frustration for employees. It can have a negative effect on company culture which has a knock on result of reduced productivity. Similarly to ‘agile’ working, virtual experiences and virtual events break down barriers and reduce the need to work in silos. Virtual events and experiences can dramatically improve the way a business communicates with its workforce in a creative, engaging, and timely way.