Working alongside the incumbent agency, Procreation brought 8,000 people together for a truly hybrid, high-quality professional Annual Internal Conference.
Procreation’s role was to seamlessly bring the two locations together and deliver the same content to all attendees – including the virtual audience – in real time, so everyone had a shared experience of the day.
Each location had the same 40m LED screen backdrop and multi camera production, with the live feeds from each location relayed on screen at the each end via real time HD SRT link. All cameras were mixed live with slide and video content, and broadcast as a live stream across the client’s own platform to the virtual audience of 5,000.
To guarantee continuous high speed connectivity, Procreation deployed its network technology and support teams at each site to create bonded networks, ensuring all SRT and live stream links had 100% uptime.
The event was a series of presentations from each location followed by Q&A sessions. Every audience member was able to pose questions to presenters regardless of whether they were in London, Scotland or a virtual audience member.
The feedback on the day was that it was a fantastic and inclusive experience. A truly hybrid event, no attendee felt they were any less involved and it has paved the way for future, hybrid company experiences.