Solution

Working alongside the Company’s medical agency, Procreation enabled a truly hybrid, high-quality and engaging Annual Conference and Masterclass event.

The in-person event was hosted at the Wembley Hilton, with a large 21m LED designed stage-set, providing a canvas to relay a dynamic range of content, as well as incorporate virtual presenters and interactive polls and surveys.

Blended with this was an immersive 3D platform, delivering an equally high-level, yet virtual experience, in a similarly branded three-dimensional space that attendees could wander around and take part in sessions.

Using Procreation’s ImmersivePro platform, delegates were able to join virtually and select the language of choice, enabling participation in their native language for questions and answers, polling and surveys. All content was made available on-demand for all sessions, so delegates could log in and watch sessions back in their own time. 

Attendees at the Hotel were given iPads in the conference room, and using the Procreation event app they were able to view event content, as well as ask questions, chat, participate in polls and select which language if they needed simultaneous translation.

To guarantee continuous high speed connectivity, Procreation deployed its network technology and support team to create bonded networks, ensuring remote contributions and all of the 18 livestream had 100% uptime.

The event was a series of presentations followed by Q&A sessions. Every audience member was able to pose questions and engage with polls regardless of whether they were physically in the room or a virtual audience member in 3D space.

The feedback has been overwhelmingly positive with the end result being a truly hybrid engaging and inclusive experience. Based on the success of event format the 2023 event has been commissioned, with even more interactive elements planned.